AI copywriting can be more cost-effective than hiring human writers in certain cases. AI can generate a large amount of content quickly and efficiently, which can save time and money compared to hiring multiple human writers. However, the quality of the content generated by AI may vary, and it may not be suitable for all types of content or audiences. In some cases, it may be more cost-effective to hire a human writer who can produce higher-quality content tailored to your specific needs.